
"Books open your mind, broaden your mind, and strengthen you as nothing else can". William Feather.
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Ultimate Question: For Driving Good Profits and True Growth
by Fred Reichheld
Customer loyalty expert Fred Reichheld shows how to turn customers into promoters who generate good profits and true, sustainable growth.
Vivid stories from leading-edge organisations illustrate the ideas in practice. Practical and compelling, this is the one book--and the one tool--no growth-minded
leader can afford to miss.
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